9
Sustainable Nine · Internal Training

Bots & Brews

Craft, elevated by intelligence.

12Monthly Sessions
2 hrsHands-On, Every Time
13Design+Build Artisans
1System Per Person by Month 12
How the Program Works

A Working Session, Not a Webinar

This is a new 12-month arc that builds on our first three sessions. Month 1 compresses everything we have covered so far into one durable framework and launches the SOP sprint; every month after adds one advanced capability and one shipped artifact. Nobody watches; everybody builds. Laptops open, Sustainable 9 Design System loaded, real projects on screen.

0:00–0:10Wins & Fails

Two people share one AI win and one flop since last session. Rotating order, no repeats. Flops teach more than wins.

0:10–0:30The Concept

Chad teaches one new capability with a live demo on a real S9 project. Twenty minutes, hard stop.

0:30–1:15Live Lab

Everyone runs the same lab prompts on their own laptop, on their own project. Chad and fast finishers float and coach.

1:15–1:45Role Studio

Break into role groups. Each group adapts the concept to their work using the role prompts below.

1:45–2:00Ship It

One artifact leaves the room finished: an SOP, a template, a saved prompt, a Project. Homework assigned.

Cohort: Josh, Nick & Danny (project management) · Brittany, Liz, Maggie & Amanda (interiors) · Danielle (procurement) · Nataliya (marketing & events) · Colin (warranty & service) · Paul (architecture & engineering) · Vince (construction, estimating & budgets) · Ryan (finance) · Chad (facilitator).

Ground Rules

The S9 AI Standard

These eight rules apply to every tool, every role, every month. They are the quality checks in every SOP we write this year.

Verify Before It Leaves

Nothing AI-drafted goes to a client, lender, inspector, or vendor without a human read. You own everything you send.

No Unverified Numbers

Prices, allowances, and budget figures shown to clients must come from a verified budget document. If Ryan or Vince has not verified it, it is a placeholder, and it stays internal.

Protect Client Data

Client financials, contracts, and personal details go only into our approved company accounts, never personal accounts or unapproved tools.

Speak S9

Purposeful, innovative, optimistic, collaborative. We are design+build artisans, never contractors. Aspirational language: achieve, artisanal, craft, elevate.

One Source of Truth

AI summarizes and drafts; it does not become the record. Schedules, budgets, and selections live in their systems, and AI output points back to them.

Show Your Sources

Research answers must cite where they came from. Code, product specs, and lead times get checked against the source before anyone acts on them.

Iterate, Don't Settle

The first draft is raw material. Critique it, tighten it, make it ours. If it reads like a robot wrote it, it is not done.

Share What Works

A prompt that saves you an hour saves the team twelve. Winning prompts go into the shared library the same week.

The Year at a Glance

Twelve Months, Twelve Capabilities

Quarter 1 locks the foundation, drafts the SOPs, and stands up every role's workspace and client visuals. Quarter 2 builds our document, meeting, and workflow systems. Quarter 3 goes deep on research, visuals, and numbers. Quarter 4 hardens quality, turns SOPs into working tools, and everyone ships a complete role system.

01

Foundation Reset + The SOP Sprint

The six-part framework with worked examples, the Context Block saved into Claude, and two SOPs shipped.

Everyone
02

Projects & Personal Playbooks

Claude Projects per role, full custom instructions, and the shared prompt library launch.

Everyone
03

The Infographic System

Timeline and status visuals that make our five-phase journey legible to clients.

PMs · Interiors · Nataliya
04

Documents & Data

Plan sets, spec sheets, selections, and budgets: extract, compare, reconcile.

PMs · Danielle · Vince
05

Meeting Intelligence + The Showcase

Fathom transcripts into action items, decision logs, and client recaps. First team demos.

Everyone
06

Workflows & Connectors

Gmail, Drive, and Calendar connected. Checklists become repeatable workflows.

Everyone
07

Research Month

Vendors, materials, products, and code questions with sources and comparison matrices.

Danielle · Paul · Vince
08

The Visual Studio

Advanced Claude Design: mood boards, presentations, event and marketing assets.

Interiors · Nataliya
09

Numbers Month

Estimating support, variance narratives, draws, and reporting, with verification discipline.

Vince · Ryan · PMs
10

Quality, Risk & the Red Pen

Hunting hallucinations, red-teaming drafts, and the S9 AI QA checklist.

Colin · Everyone
11

Interactive Tools & Apps

Trackers, intake forms, and calculators: everyone builds a working tool for their role.

Everyone
12

Capstone: Ship Your System

Every artisan demos a complete role system. We set the Year 2 roadmap together.

Everyone
Session Plans

The Monthly Curriculum

Each plan is ready to run: agenda, lab prompts, role prompts, the artifact that ships, and homework. Tap a month to open it. Prompts are copy-ready; replace anything in [BRACKETS].

Session GoalA dense double-feature that folds our first three sessions into one durable framework and immediately puts it to work. Everyone leaves with (1) the six-part S9 Prompt Framework internalized through worked examples, (2) their S9 Context Block saved into Claude itself (the account-wide Instructions for Claude + a role Project), not a text file, and (3) two real SOPs shipped: their refined starter SOP and a brand-new one extracted by the Expert Interview, each with a companion checklist.
Presenter Notes · For Chad

PrepHave ready: one real weekly-update email plus the raw notes behind it, your own Context Block drafted, and the Website Lead Intake SOP loaded on screen. Test the exact click path on your own account so the settings walk-through is smooth: initials (lower left) → Settings → General → Instructions for Claude. Know the older label too (a Profile field asking what preferences Claude should consider) in case someone's account shows it.

Talk trackOpen with the frame: this is the reset session; after today, fundamentals are assumed. Teach the six parts by contrast, not lecture: show the weak example, ask the room what is missing, then reveal the strong one. The storage moment is the day's biggest unlock: save your own block into Instructions for Claude live (Settings → General), narrate the three layers, and say explicitly that pasting context is over. For the SOP half, walk the lead-intake example top to bottom and linger on Quality Checks and Handoffs: those are the two sections every homemade SOP forgets. Demo the Expert Interview for only 3 questions, then cut to the lab before the room gets passive.

Watch forContext blocks ballooning into essays: cap Layer 1 and 2 at 150 words each. Interview rabbit holes: enforce the 14-question stop. Fast finishers go to the Gap Hunter in pairs. If anyone protests the pace, remind them the site holds everything for later.

Land itClose on the count: two SOPs exist tonight that did not exist this morning, and nobody pastes their context ever again. Backlogs are assigned. Brews.

TimeBlockWhat Happens
0:00–0:10Wins & FailsKickoff round: everyone shares the single most useful thing AI did for them in the last 90 days, one sentence each.
0:10–0:35Concept 1The S9 Prompt Framework, six parts with weak-vs-strong examples (below), plus where the Context Block actually lives in Claude: profile, Project, or paste.
0:35–1:00Live Lab ABuild the Context Block and save it into Claude (Lab A1), rebuild your most-used prompt (Lab A2), run the self-critique loop (Lab A3).
1:00–1:15Concept 2The S9 SOP format, taught by walking the finished example below: Website Lead Intake & First Response, top to bottom.
1:15–1:45Live Lab BThe Expert Interview (Lab B1) on a task that lives only in your head, then the Checklist Extractor (Lab B2). Fast finishers: the Gap Hunter drill in pairs.
1:45–2:00Ship ItBoth SOPs filed in standard format. Quarter 1 SOP backlogs assigned per role. Homework set.

Core Concepts · The S9 Prompt Framework, Part by Part

Six parts. You will not use all six every time, but when an output disappoints, the fix is almost always one of these. Each example below is real S9 work.

1 · Role — who the model is

Weak: "Write an email to my client."

Strong: "You are a senior project manager at a luxury design+build firm, writing to a detail-oriented client who reads every word and worries when updates are vague."

Role sets vocabulary, judgment, and what the model treats as obvious. A "senior PM" explains schedule logic; a generic assistant pads with pleasantries.

2 · Context — where we are

Weak: "The project is going fine."

Strong: "The Meyer project is in the Deliver phase, week 3 of framing. Windows arrive June 12. Last week we told them the fireplace surround decision could wait; it now cannot."

Context is the part you get tired of retyping. That is exactly why we save it into Claude itself today instead of pasting it forever (see below).

3 · Task — one clear verb

Weak: "Help me with the schedule situation."

Strong: "Draft a 6-line email asking the Meyers to confirm their fireplace surround selection by Friday, June 6, so we hold the framing sequence and the June 12 window install."

Verb + object + audience + why-it-matters. If you cannot name the verb, the model cannot either.

4 · Format — the shape of the output

Weak: "Summarize this meeting."

Strong: "Output a table with columns Owner | Action | Due, then a 3-bullet summary I can paste into Slack, then one sentence flagging anything ambiguous."

Tables, word counts, reading level, section order, subject lines. Format is free to specify and expensive to fix afterward.

5 · Constraints — the guardrails

Weak: (none, and the draft invents a move-in date)

Strong: "No budget figures. Any date I did not give you is 'targeting.' Do not promise anything about the pool. 8th-grade reading level for technical items."

Constraints are where our Ground Rules live inside every prompt: no unverified numbers, no invented commitments, client-safe tone.

6 · Iterate — the first draft is raw material

Weak: Accept draft one, lightly edit, send.

Strong: "Tighten to 120 words." → "Warmer opener; less salesy." → "Score it 1–5 against my five criteria, then revise anything under 4."

Direct the revision like a designer: one variable at a time. Regenerating from scratch is a coin flip; iteration is a craft.

Where the Context Block Lives (not in a text file)

  • Layer 1 — Instructions for Claude (set today, Lab A1): the account-wide instructions box. Exact path: click your initials in the lower-left corner of Claude → Settings → General → the field labeled "Instructions for Claude." On some accounts this same box still appears under a Profile heading, asking "What preferences should Claude consider in responses?" — same field, older label. Save the parts that are true in every conversation there: who you are, your role, S9 voice and standards, the no-unverified-numbers rule. Claude then applies it automatically in every chat, no pasting.
  • Layer 2 — Project instructions (stub today, built fully in Month 2): each role gets a Claude Project whose instructions carry the role-specific layer: your recurring outputs, default formats, current project names. Chats inside the Project start smart.
  • Layer 3 — The chat itself: only today's specifics: this week's notes, this client, this deadline. That is all you should ever be typing fresh.
  • The paste-in copy still matters: keep one portable text version for tools outside Claude (Gemini in Workspace, ChatGPT comparisons) and for teammates' machines. Inside Claude, you should never paste it again after today.

Lab A1 · Build the Context Block, Then Save It Into Claude

Step 1: draft the block with the prompt below. Step 2: click your initials (lower left) → Settings → General → paste the "everywhere" layer into the "Instructions for Claude" box (older accounts: the Profile field asking what preferences Claude should consider) and save. Step 3: create a Project named "[Your Name] · [Role]" and paste the role layer into its instructions as a stub (Month 2 builds it out properly). Step 4: open a brand-new chat and ask for a quick draft; confirm it already knows you.

Draft the Block, Split Into Its Two Layers
Help me write my S9 Context Block, then split it into the two places it
will live inside Claude.

About the company (keep this wording): Sustainable 9 Design+Build is a
Twin Cities luxury custom home builder focused on green materials and
artisanal design across Design, Build, Interiors, and Real Estate. Tone:
purposeful, innovative, optimistic, collaborative. We are "design+build
artisans," never "contractors." Aspirational language where fitting:
achieve, artisanal, craft, elevate. Never state prices, allowances, or
budget figures in client-facing text unless I paste them from a verified
budget document; otherwise use [BUDGET REF] placeholders.

About me:
- Name: [NAME]. Role: [ROLE + one line on what you own].
- Current projects: [PROJECT NAMES + phase].
- My recurring outputs: [e.g., weekly client updates, selections schedules,
  draw requests, warranty responses].
- Quirks worth knowing: [e.g., "I write short and direct," "I present to
  clients on Tuesdays"].

Produce:
1. LAYER 1 — INSTRUCTIONS FOR CLAUDE (under 150 words): the always-true
   parts, for the account-wide instructions box (Settings → General) —
   identity, voice, standards, hard rules. Written as instructions to Claude.
2. LAYER 2 — PROJECT INSTRUCTIONS STUB (under 150 words): my role layer —
   recurring outputs with default formats, current projects, who I hand
   work to.
3. LAYER 3 — PORTABLE PASTE VERSION: the full block as one text file for
   use outside Claude.
Keep every layer tight. If I gave you fluff, cut it.

Lab A2 · Rebuild Your Most-Used Prompt

Take the prompt you run most often (for most of you: the weekly client email) and rebuild it with all six parts. Note there is no pasted context block anymore; your profile and Project now carry it.

Weekly Client Update · Upgraded
Draft this week's client update for [PROJECT / CLIENT NAMES].

Raw notes from the field (synthesize, do not quote):
[PASTE BULLET NOTES: what happened, what's next, deliveries, inspections,
decisions needed, photos being attached]

Format:
- Subject line + 5–8 sentence email.
- Order: warm one-line opener tied to visible progress → what happened
  this week → what happens next week → dates to hold → ONE clear ask
  with a deadline, bolded.
- Close with our standard sign-off.

Constraints:
- No prices or budget figures.
- No promises on dates I did not give you; soft dates say "targeting."
- 8th-grade reading level for anything technical.

After the draft, list anything from my notes you left out and why.

Lab A3 · The Self-Critique Loop

The Red Pen Follow-Up · Run After Any Draft That Matters
Critique your draft against these five criteria before I read it:
1. Would a busy client understand every sentence on the first pass?
2. Does it sound like Sustainable 9 (purposeful, optimistic, artisanal)
   or like generic AI?
3. Is the single ask unmissable and dated?
4. Did anything creep in that I did not tell you (dates, numbers, promises)?
5. What is the weakest sentence?
Score each 1–5, then give me a revised version fixing anything under 4.

Core Concepts · The S9 SOP Format, Taught by Example

Every SOP we write this year uses one format: Purpose · Owner · Trigger · Frequency · Steps · Quality Checks · Handoffs · Tools · Last Revised, plus a companion checklist short enough to actually use. Here is what finished looks like. Walk it top to bottom before Lab B; notice that Quality Checks and Handoffs are where most homemade SOPs fall apart.

Worked ExampleWebsite Lead Intake & First Response+
Purpose

Every lead that reaches us through sustainable9.com gets a warm, personal, correctly-routed response within one business day, so no future client's first impression of S9 is silence.

Owner

Chad (sales). Backup when traveling: Janelle.

Trigger

A new submission arrives from the website quiz or contact form.

Frequency

Per lead; inbox checked at 9am and 2pm every business day.

Steps
  1. Log the lead in the Pipeline same day: name, contact, source, submission date, and their answers attached.
  2. Read the full submission before drafting anything. Note the path they chose (new custom home, remodel, exploring, interiors, land, or buying an S9 home), their timeline, location, and anything personal they volunteered (lot they love, family details, inspiration).
  3. Classify the lane: full-funnel (custom or remodel, engaged and qualified), exploring (early, nurture gently), or short-form (interiors-only, land, realty — route per Handoffs).
  4. Two minutes of homework: look at the lot or neighborhood if an address was shared; check whether they referenced a portfolio project.
  5. Draft the first response in the Sales Project using the lane's template, personalized with at least two specifics from their submission. Voice: warm, unhurried, zero pressure; one clear next step (a call, a visit, or "explore these three projects").
  6. Run the QA pass: names spelled right, no pricing beyond what our site already publishes, the next step is singular and easy to say yes to.
  7. Send within one business day of submission. Log the response date and the proposed next step in the Pipeline.
  8. Set the follow-up cadence: no reply in 3 business days → friendly nudge; 7 days → phone call; 14 days → gracious final note and move to the nurture list.
  9. Update the lead's Pipeline status after every touch, so the picture is current when anyone else looks.
Quality Checks
  • Response sent within 1 business day
  • At least two personal specifics referenced from their submission
  • Correct lane and correct next step for that lane
  • No unpublished pricing, no capacity promises
  • Follow-up cadence dated in the Pipeline
Handoffs

Qualified custom/remodel → discovery call on Chad's calendar. Interiors-only inquiries → the interior design studio. Land to sell or home search → Harker & Woods. Pre-designed-home fit → the Kvikk conversation. Any press or partnership inquiry → Chad directly, flagged.

Tools

Website quiz/contact form · Pipeline · Sales Project in Claude (templates per lane) · Calendar.

Last Revised

[Today's date] · Review quarterly as the website funnel evolves.

Lab B1 · The Expert Interview

Now build one of your own. Pick the task you brought: the one that lives only in your head.

The Core Technique of the Year
You are a process documentation specialist embedded at Sustainable 9.
Interview me to document a process I currently do from memory:
"[NAME THE TASK, e.g., 'how I run the pre-drywall client walkthrough']"

Rules for the interview:
- ONE question at a time. Wait for my answer.
- Cover, in roughly this order: what triggers the task, what I gather
  first, the steps in sequence, tools/systems touched, who I hand things
  to and when, what "done" looks like, common failure points, and the
  judgment calls (things that vary by project).
- Push back when my answer is vague ("walk me through the last real time
  you did this").
- 10–14 questions max, then stop and say "READY TO DRAFT."

When I confirm, produce the SOP in the S9 standard format:
Purpose · Owner · Trigger · Frequency · Steps (numbered, one action each) ·
Quality Checks · Handoffs · Tools · Last Revised [today's date].
Mark anything I was unsure about with ⚠️ so my team can verify it.

Lab B2 · The Checklist Extractor

SOP → Field Checklist
Using the SOP we just drafted, extract a companion checklist for actual
use in the field or at my desk.

Rules:
- 15 items max. Each item is a checkable action, not a paragraph.
- Group under 3–4 phase headers (e.g., Before / During / After).
- Include the quality checks as checklist items, phrased as verifications
  ("Client confirmed X in writing").
- Format so it reads clean on a phone screen.
- Add a one-line header block: Project ____ · Date ____ · Completed by ____.

Bonus Drill · The Gap Hunter (fast finishers, in pairs)

Run on Your Partner's Fresh SOP
Here is a draft SOP written by a teammate: [PASTE THEIR SOP]

You are a skeptical new hire doing this task for the first time using
ONLY this document. Identify:
1. Every step where you would get stuck or need to ask a question.
2. Missing triggers or handoffs (who tells me to start? who do I tell
   when done?)
3. Undefined terms a new hire would not know.
4. Steps that assume access to a tool or file the SOP never names.
List the gaps as questions for the author. Do not rewrite the SOP.

Role Studio · Quarter 1 SOP Backlogs (assigned today)

Project Managers

Weekly client update · Site meeting agenda & minutes · Pre-drywall walkthrough · Sub scheduling & confirmation · Punch list management.

Interiors

Selections process (per phase) · Design presentation prep · FF&E spec sheet standard · Client revision request handling · Install day run-of-show.

Danielle

PO lifecycle · Long-lead tracking & escalation · Delivery receiving & damage claims · Vendor onboarding.

Nataliya

Project photography (shoot to publish) · Social calendar · Event run-of-show · Public-safe imagery approval (the gatekeeper SOP).

Colin

Warranty intake & triage · 11-month walkthrough · Seasonal maintenance comms · Emergency service response.

Paul

Sales-support site assessment · HVAC design handoff · Sustainability consult intake · Landscape/permaculture concept brief.

Vince

Estimate build & assumptions log · Sub vetting scorecard · Client budget meeting run-of-show · Complaint intake & resolution.

Ryan

Draw request package · Monthly close checklist · Lender reporting calendar · Client billing cycle.

What Ships TodayPer person: the Context Block saved into Claude (Instructions for Claude + Project stub), one refined starter SOP, and one interview-built SOP with its checklist, all filed as "[Role] — [SOP name] — v0.2". Quarter 1 backlog assigned per role.
Homework Before Month 2Work a full week without pasting context: your Instructions for Claude and Project stub carry it, and fix them every time they miss. Draft one more SOP from your backlog solo with the interview technique. Bring your 3 best reusable prompts: Month 2 builds your Project out fully and launches the shared library.
Session GoalEvery person has a working Claude Project for their role with custom instructions (their Context Block, upgraded), key reference files attached, and 3+ saved prompts. The shared S9 Prompt Library launches with everyone's best contributions.
Presenter Notes · For Chad

PrepBuild a throwaway PM Project before the session so the live build has no dead air. Have a lazy request ready ('update for hendersons') and know what good output looks like.

Talk trackWhiteboard the three-layer memory model first: Instructions for Claude travel everywhere, Project instructions hold the role, chat holds today. Then live-build the Project: instructions from the generator prompt, attach two SOPs, run the lazy-request stress test and let the room see the instructions doing the work. The library launch is a ritual, not an afterthought: everyone files three prompts with the naming convention before they leave the room.

Watch forKnowledge-file dumping: no client contracts or financials in Projects, restate Ground Rule 3. Instructions creeping past 350 words: they become unmaintainable. People skipping the 'use when' line in library entries: that line is what makes the library usable.

Land itYour Project is your workbench now. If you re-explain something to Claude this month, that is a bug: fix the instruction, not the prompt.

TimeBlockWhat Happens
0:00–0:10Wins & FailsFocus: an SOP moment. Did anyone use their new checklist for real?
0:10–0:30The ConceptProjects vs. chats: instructions, knowledge files, and why "attach once, use forever" changes daily work. Live build of a PM Project.
0:30–1:15Live LabEveryone builds their role Project: instructions, files, first saved prompts.
1:15–1:45Role StudioGroups test-drive each other's Projects with a real task and tune the instructions.
1:45–2:00Ship ItPrompt Library launch: everyone files their 3 best prompts with a title and "when to use" line.

Core Concepts

  • The three-layer memory model: your account-wide Instructions for Claude (Settings → General) travel with you everywhere, Project instructions define a role workspace, and the chat holds only today's specifics. In Month 1 you saved voice and standards into Instructions for Claude; today the role layer becomes full Project instructions, so nothing gets pasted twice.
  • Knowledge files: your SOPs, your checklist set, brand one-pager, and blank templates. Not client contracts, not financials (Ground Rule 3).
  • The Design System discipline: everyone already has the Sustainable 9 Design System in Claude Design. Every visual starts from it, no freelancing fonts or colors.
  • Naming convention for the shared library: [Role] · [Task] · [Version], with a one-line "use when" note.

Lab 1 · Write Your Project Instructions

Instructions Generator
Help me write custom instructions for a Claude Project dedicated to my role.

Here is my Context Block: [PASTE]
Here are the recurring outputs this Project handles: [LIST 4–6, e.g., weekly
updates, walkthrough prep, sub confirmations, punch lists]
Here are the files I will attach: [LIST: SOPs, checklists, templates]

Draft instructions that:
1. Set role, company voice, and standards (fold in my Context Block).
2. Tell the model which attached file to consult for which task.
3. Set default formats for my top 3 outputs so I never re-specify them.
4. State my constraints as hard rules (no unverified numbers, no auto-send
   language, client-safe tone).
5. End with: "When a request is ambiguous, ask up to 2 clarifying questions
   before drafting."
Keep it under 350 words so it stays maintainable.

Lab 2 · The Test Drive

Stress-Test a Project
I just set up this Project. Test yourself: here is a deliberately lazy
request I might send on a busy day:

"[LAZY REQUEST, e.g., 'update for hendersons']"

Show me what you would produce. Then tell me which instruction or attached
file you relied on for each choice you made. If you had to guess at
anything, list what instruction I should add so you never guess there again.

Lab 3 · Prompt Library Entry

Package a Prompt for the Team
Here is a prompt I use that works well: [PASTE PROMPT]

Package it for our shared team library:
1. Title: [Role] · [Task] · v1
2. "Use when" line (one sentence).
3. The prompt, generalized: replace my project specifics with [BRACKETED
   PLACEHOLDERS] and add a one-line note for each placeholder.
4. One example of a filled-in placeholder set.
5. A "watch out" line: the one way this prompt goes wrong if misused.

Role Studio

Project Managers

One shared "PM Playbook" Project template, then personal copies. Attach: PM SOPs, walkthrough checklists, weekly update format, S9 process phase names.

Interiors

A studio Project with selections SOPs, spec sheet template, presentation outline, and the brand one-pager. Design work still runs through Claude Design with the S9 Design System.

Danielle

Procurement Project: PO SOP, receiving checklist, vendor onboarding form, standard PO email templates.

Nataliya

Marketing Project: brand voice examples, tagline bank, photography SOP, event checklist. Public-safe imagery rule written into instructions as a hard stop.

Colin

Warranty Project: intake SOP, triage categories, response templates by severity, seasonal maintenance calendar.

Paul

One Project with "hats" defined in instructions: sales support, HVAC, sustainability, staircase, landscape. Each hat lists its default output format.

Vince

Estimating & budgets Project: assumptions log template, sub scorecard, budget meeting run-of-show. Instructions state: all numbers are working drafts until verified.

Ryan

Finance Project: close checklist, draw package SOP, reporting calendar. Instructions forbid client PII and account numbers in any chat.

What Ships Today13 live role Projects + the shared S9 Prompt Library v1 (39+ prompts, named and annotated).
Homework Before Month 3Do one full week of work inside your Project. Note every time you still had to re-explain something, and fix the instruction. Bring one client-communication pain point about timelines or status: Month 3 is the infographic month.
Session GoalBuild the S9 visual communication kit in Claude Design: a master process-journey infographic, a monthly project status one-pager, and a phase-gate "you are here" graphic. Every PM leaves with a real status visual for a live project.
Presenter Notes · For Chad

PrepS9 Design System attached in Claude Design; pick one live project with real notes for the status one-pager demo; know the five phase names cold: Discover, Design, Define, Develop, Deliver, with Deliver being construction through keys.

Talk trackSell the why before the how: clients do not churn on delays, they churn on uncertainty; a visual that answers 'where are we and what do you need from me' in 10 seconds is a retention tool. Build the journey infographic live in two rounds and narrate your art direction: one variable per round. Introduce the status-language discipline (On track / Watching / Needs decision, 'targeting' for soft dates) as non-negotiable vocabulary.

Watch forFont and color freelancing: everything starts from the Design System, no exceptions. Numbers creeping onto visuals: budget health is a status word unless Vince or Ryan verified a figure. Over-decoration: run the 10-second test by grabbing whoever walks past the room.

Land itPMs leave with a real visual scheduled into next week's client update. The kit only matters if it ships monthly.

TimeBlockWhat Happens
0:00–0:10Wins & FailsFocus: Projects in daily use. What instruction did you add?
0:10–0:30The ConceptWhy clients churn on uncertainty, not delays. Anatomy of a great status visual: where we are, what changed, what is next, what we need from you. Live build of the journey infographic.
0:30–1:15Live LabEveryone builds the journey infographic, then PMs build live-project status one-pagers while other roles build their variants.
1:15–1:45Role StudioCritique pairs: does a stranger understand the visual in 10 seconds? Revise.
1:45–2:00Ship ItKit filed as templates. PMs schedule their first real status visual into next week's client update.

Core Concepts

  • Every visual starts from the S9 Design System already loaded in Claude Design. Onyx, Forest, Driftwood, Quartz, Terra. Trade Gothic headers, Playfair for taglines only.
  • The 10-second rule: a status visual must answer "where are we and what do you need from me" before a client reads a single paragraph.
  • Status language discipline: On track / Watching / Needs decision. Never red-yellow-green without words; never a date you have not committed to (use "targeting").
  • No numbers on visuals unless verified (Ground Rule 2). Budget health is a status word, not a figure, unless Vince or Ryan verified the figure.

Lab 1 · The S9 Design+Build Journey (master infographic)

Run in Claude Design · S9 Design System attached
Using the Sustainable 9 Design System, create a horizontal client-facing
infographic titled "THE SUSTAINABLE 9 JOURNEY" with the Playfair tagline
"For You + the Earth."

Content — our phases, in order, each with a 6–10 word plain-language
description of what the client experiences:
1. Discover — we listen: your vision, your site, your budget scope
2. Design — concepts take shape; you see your home for the first time
3. Define — selections, engineering, and a budget you can trust
4. Develop — permits, final drawings, and the build plan
5. Deliver — your home rises: construction, weekly updates, milestone
   walkthroughs, orientation, and keys

Design direction:
- One elegant horizontal spine with numbered phase markers; Terra accent
  for the current-phase marker, Driftwood for completed, Quartz for upcoming.
- Uppercase Trade Gothic phase names, generous letter-spacing.
- A "typical duration" band under each phase using ranges I will provide,
  shown as "months," never exact dates.
- Footer: S9 wordmark + "Design | Build | Interiors | Real Estate."
- Format: landscape for email/print, then a stacked vertical variant for
  mobile.
Ask me for the duration ranges before rendering.

Lab 2 · Monthly Project Status One-Pager

Run in Claude Design · The PM Workhorse
Using the Sustainable 9 Design System, create a one-page project status
visual for [CLIENT FAMILY NAME] — [PROJECT NAME], dated [MONTH YEAR].

Inputs:
- Current phase: [PHASE] (of our 5: Discover, Design, Define,
  Develop, Deliver)
- This month's completed milestones: [3–5 BULLETS]
- Next month's focus: [2–4 BULLETS]
- Dates to hold: [ANY WALKTHROUGHS/DELIVERIES — mark soft dates "targeting"]
- Decisions we need: [ITEM + NEEDED-BY DATE]
- Overall status: [On track / Watching / Needs decision] + one-line reason

Layout:
- Top band: project name, month, and the 5-phase journey spine with a Terra
  "you are here" marker.
- Left column: "This Month" and "Next Month" lists with simple icons.
- Right column: "Hold These Dates" and a Terra-bordered "We Need From You"
  box — this box is the visual hero.
- Status chip top-right using our status words, not colors alone.
- No budget figures anywhere on this visual.
- Warm one-line closer in Playfair italic, e.g., "Your home, thoughtfully
  crafted."
Make it beautiful enough to print and pin to their fridge.

Lab 3 · The Phase-Gate "You Are Here" Graphic

Run in Claude Design · Send at Every Phase Change
Using the Sustainable 9 Design System, create a celebratory single graphic
announcing that [CLIENT NAME]'s project has moved from [OLD PHASE] to
[NEW PHASE].

- Hero: the phase name in huge Trade Gothic with a Terra underline bar
  (echo our "9" mark).
- One Playfair line about what this phase means for them personally.
- A compact 3-item list: "What happens in this phase."
- A small journey spine at the bottom showing phases completed vs. remaining.
- Square format for email embed; also produce a 9:16 variant Nataliya can
  use if the client agrees to a social share.

Role Studio

Project Managers

Build the status one-pager for one live project each. Real notes, real phase. This becomes a monthly ritual: notes in, visual out, attached to the first update of each month.

Interiors

Build the Selections Roadmap variant: every selections category as a lane (plumbing, tile, lighting, millwork, paint), each with a decision deadline and status chip. The visual that ends "wait, we needed to pick that already?"

Danielle

Build the Long-Lead Tracker visual: items on order, lead-time bars, "order by" markers for upcoming decisions. Internal first; client-facing version pairs with the selections roadmap.

Nataliya

Build the public journey infographic for sustainable9.com and the CraftBuilt.ai quiz result pages. Same spine, marketing voice, taglines from the brand bank.

Colin

Build the Warranty Year timeline: what to expect at 30 days, seasonal touchpoints, the 11-month walkthrough, how to submit a request.

Paul + Vince + Ryan

Prototype the internal Draw Timeline visual (phases → draw points) for lender and client education. Numbers stay placeholder until Ryan verifies; this one graduates in Month 9.

What Ships TodayThe S9 visual kit v1: journey infographic (2 formats), status one-pager template, phase-gate graphic, plus each role's variant started.
Homework Before Month 4PMs: send one real status visual with a client update and report the reaction. Everyone: collect one messy document you deal with monthly (plan set page, spec sheet, budget export, vendor quote). Month 4 is documents month.
Session GoalEveryone can hand Claude a messy document and get structured, checkable output: a plan-set summary, a quote comparison, a selections schedule, a clean table from a chaotic export. The discipline: extraction is always followed by verification.
Presenter Notes · For Chad

PrepSanitize two vendor quotes for the faceoff demo and pre-run the extraction so you know where the model stumbles: a live catch is the best teaching moment of the day.

Talk trackOne mantra: name the columns before you upload. Demo schema-first extraction, then show the VERIFY section catching something real. The two-quote faceoff lands hardest with Vince and Danielle: the differences-only table is the payoff slide. Close the concept block with the rule that extraction is never done until three fields are spot-checked against the source.

Watch forPeople trusting a clean-looking table: make someone verify three fields out loud. Giant PDFs choking: split plan sets into sheets. 'NOT STATED' discipline: the model must never infer a blank field.

Land itEveryone saves one extraction prompt tuned to a document they touch monthly. That prompt pays rent forever.

TimeBlockWhat Happens
0:00–0:10Wins & FailsStatus visual reactions from clients. What landed?
0:10–0:30The ConceptDocuments as raw material: upload, extract to a defined schema, verify against the source, then use. Live demo on a plan set page.
0:30–1:15Live LabEveryone runs extraction on the messy document they brought, then the two-quote comparison drill.
1:15–1:45Role StudioRole-specific extraction workflows below.
1:45–2:00Ship ItEach person saves one extraction prompt tuned to a document type they touch monthly.

Core Concepts

  • Define the schema first. Tell the model exactly which fields to pull and in what table shape. Vague extraction gives vague tables.
  • The verification pass is part of the task. Always end with "list anything you could not find or were unsure about." Spot-check 3 fields against the source before you use any extraction.
  • Comparison is where AI shines: two vendor quotes, two spec sheets, plan revision A vs. B. Ask for a differences-only table.
  • Excel and Sheets: paste ranges directly, or upload the file. Ask for formulas explained in plain language so you learn as you go.

Lab 1 · Structured Extraction

The Universal Extraction Pattern
[ATTACH DOCUMENT]

Extract from this [DOCUMENT TYPE, e.g., "vendor quote" / "plan set sheet" /
"spec sheet"] into a table with exactly these columns:
[DEFINE YOUR SCHEMA, e.g., Item | Manufacturer | Model | Finish | Qty |
Lead time | Notes]

Rules:
- One row per item; do not merge or summarize rows.
- If a field is not stated in the document, write "NOT STATED" — never infer.
- Preserve exact model numbers and units as written.
- After the table, add a section titled "VERIFY" listing: anything ambiguous,
  any handwriting or low-quality areas you may have misread, and the 3 fields
  I should spot-check first.

Lab 2 · The Two-Quote Faceoff

Compare Anything, Differences First
[ATTACH QUOTE A and QUOTE B]

Compare these two [bids/quotes/spec sheets] for [SCOPE, e.g., "cabinetry
package, Linden Hills"].

1. Alignment table: line items that appear in both, side by side.
2. DIFFERENCES ONLY table: scope included in one but not the other — this
   is the table I care about most.
3. Exclusions & allowances: what each explicitly excludes or carries as
   an allowance.
4. Questions to send each vendor to make this apples-to-apples (draft them
   as a short email I can adapt).
Do not tell me which to choose. Do not total or restate prices in any
client-facing language; this analysis is internal.

Lab 3 · Messy Notes → Clean Schedule

From Chaos to Table
Below are my raw notes/emails/texts about [TOPIC, e.g., "outstanding
selections for the Weber project"]. Turn them into a clean schedule.

[PASTE THE MESS]

Output a table: Item | Room | Decision owner | Status | Needed by | Blocking
what. Then:
- Flag conflicts (two different dates or answers for the same item).
- List items mentioned but missing a date or owner.
- Draft a 4-line summary I can paste into my weekly update, no dates I
  did not give you.

Role Studio

Project Managers

Plan revision diff: upload rev A and rev B of a sheet, ask for a changes-only list by discipline, then verify on the drawings. Also: turn inspection reports into punch tables with owners.

Interiors

Spec sheet standardization: extract any manufacturer cut sheet into the S9 FF&E schema. Build the master selections schedule from a messy email thread.

Danielle

Order acknowledgment vs. PO: attach both, ask for a mismatch-only table (qty, model, finish, ship date). This becomes your receiving pre-check SOP step.

Vince

Sub bid leveling: three bids into one leveling sheet with scope gaps highlighted and clarification questions drafted per sub. Award logic stays yours.

Ryan

Budget export hygiene: upload a cost-report export, ask for anomalies (duplicates, miscodes, blank cost codes) as a review list, not corrections. Verify in the source system.

Paul · Colin · Nataliya

Paul: extract mechanical schedules from plan sets into equipment lists. Colin: warranty claim photos + description into structured intake records. Nataliya: pull project fact sheets from closeout docs for marketing one-pagers.

What Ships TodayOne tuned extraction prompt per person, saved to their Project, with the VERIFY section built in.
Homework Before Month 5Run one real extraction workflow this month and log how long it saved. Everyone confirm Fathom is capturing your client meetings; bring one meeting transcript (internal is fine) to Month 5.
Session GoalEvery meeting-heavy role has a transcript-to-artifact workflow: action items with owners, a running decision log, and a client-safe recap. Second hour: the first showcase, where each person demos one workflow they built in Months 1–4.
Presenter Notes · For Chad

PrepPick a juicy transcript for the demo (a real one with a garbled number is gold). Print ballots or set up the vote link. A visible timer for demos: 4:00 hard.

Talk trackTeach 'transcripts are drafts of the truth': names mishear, numbers garble, and 'discussed' is not 'decided'; that distinction is the day's teach. Run the three-artifact ritual fast on one transcript: action table, decision log, client recap: ten minutes total, then hand the room over. The showcase is the point: you emcee, protect the clock, and let the team teach each other.

Watch forShy presenters: pre-assign the order and go first yourself with something imperfect. Demos drifting into slideware: require the live run. The decision-log habit dying after today: assign every active project a log owner before the room empties.

Land itWinners go into the library this week, named and credited. Five months in, the team is teaching itself: say that out loud.

TimeBlockWhat Happens
0:00–0:10Wins & FailsExtraction time-savings tallied on the whiteboard.
0:10–0:25The ConceptThe meeting stack: Fathom captures → Claude structures → you verify → systems of record get updated. Live demo on a real transcript.
0:25–1:00Live LabEveryone processes the transcript they brought through Labs 1–3.
1:00–1:55Showcase13 demos, 4 minutes each: one workflow, live, on real work. Team votes: most time saved, best client-facing, most creative.
1:55–2:00Ship ItWinning workflows earmarked for the shared library. Month 6 preview.

Core Concepts

  • Transcripts are drafts of the truth. Names get misheard, numbers get garbled. Every transcript output carries the VERIFY habit from Month 4.
  • Three artifacts per client meeting: internal action table, decision log entries, client recap. Same transcript, three prompts, ten minutes.
  • The decision log is gold. "When did we decide the mudroom tile?" should never take an archaeology dig. Every project gets a running log.

Lab 1 · Transcript → Action Table

The Post-Meeting Ten-Minute Ritual, Part 1
[PASTE FATHOM TRANSCRIPT or ATTACH]

From this meeting transcript for [PROJECT], extract an action table:
Owner | Action | Due (only if stated) | Depends on | Source quote (short).

Rules:
- Only actions someone actually committed to. Ideas and maybes go in a
  separate "Discussed, not committed" list.
- If the owner is unclear, put "UNASSIGNED" — do not guess.
- Flag any numbers or dates in the transcript that sound garbled.
- Attendee names: [LIST CORRECT SPELLINGS] — correct the transcript's
  versions to these.

Lab 2 · Decision Log Entries

Part 2 · The Project Memory
Same transcript. Extract only DECISIONS — choices that close a question.

Format each as one log entry:
[DATE] · [Decision] · Decided by [who] · Context (one line) · Supersedes
(if it reverses an earlier decision, note that explicitly)

Then list "Open questions raised but not decided" so nothing silently
becomes a decision that wasn't one. I will paste entries into the project
decision log after verifying.

Lab 3 · Client-Safe Recap

Part 3 · What the Client Receives
[PASTE YOUR CONTEXT BLOCK if outside your Project]

Same meeting. Draft the client recap email:
- Warm 1-line opener acknowledging their time.
- "What we decided together" — 3–6 bullets in plain language.
- "What we're doing next" — our commitments with targets.
- "What we need from you" — their items, each with a needed-by date, bolded.
- Offer to walk through anything.
Constraints: no internal discussion, no sub names, no pricing talk unless
I paste verified figures, no tentative options presented as decisions.
After drafting, list anything from the meeting you deliberately left out.

Showcase Format

  • 4 minutes: the problem, the workflow live, the time it saves. No slides about it; show the real thing.
  • Categories on the ballot: Most Time Saved · Best Client Experience · Most Creative · Best SOP.
  • Chad compiles winners into the library and into the CraftBuilt.ai wiki within the week.
What Ships TodayThe three-part meeting ritual saved in every meeting-heavy Project, plus a documented library of the showcase winners.
Homework Before Month 6Run the full three-artifact ritual on two real meetings. Bring your messiest recurring email/calendar coordination pain to Month 6: connectors month.
Session GoalEveryone connects Gmail, Google Drive, and Calendar to Claude, runs three safe daily workflows (inbox triage, day prep, file retrieval), and converts one SOP checklist into a guided multi-step workflow prompt. Hard rule established: Claude drafts, humans send.
Presenter Notes · For Chad

PrepConfirm everyone's Google connection works before the session (a 10-minute IT check saves 30 live). Make sure your own inbox is demo-safe or use a sandbox account.

Talk trackLead with the discipline before any demo: draft, review, send: Claude never sends, and that sentence goes into every Project's instructions today. Then the wow: morning triage on a real inbox, followed by the day-prep brief pulling calendar and Drive together. Teach tight scoping ('unread client emails, last 24 hours, these projects') as the difference between useful and noise.

Watch forPrivacy flinches: company accounts only, and nothing happens without review. People asking for auto-send: the answer is no, and the reason is Month 10's stakes ladder. Vague scope requests producing garbage: coach the fix live.

Land itEveryone calendars morning triage as a daily habit before leaving. Habits beat demos.

TimeBlockWhat Happens
0:00–0:10Wins & FailsMeeting ritual reports: what did the decision log catch?
0:10–0:30The ConceptConnectors demoed live: morning triage, meeting prep from Calendar + Drive, drafted replies for review. The draft-review-send discipline.
0:30–1:15Live LabEveryone connects tools and runs Labs 1–3 on their own accounts.
1:15–1:45Role StudioConvert one SOP into a guided workflow prompt (Lab 4 pattern).
1:45–2:00Ship ItEach person schedules their morning triage as a daily habit and saves their workflow prompt.

Core Concepts

  • Draft, review, send. Claude never sends anything. Every outbound email is drafted for your review, full stop. This is written into every Project instruction today.
  • Scope requests tightly: "unread client emails from the last 24 hours" beats "check my email." Name the projects, name the people.
  • A workflow prompt is an SOP the model executes with you: it walks the checklist, asks for inputs at each step, and produces each step's artifact.
  • Privacy still applies: connectors run on company accounts only.

Lab 1 · Morning Triage

The Daily Opener
Review my unread emails from the last 24 hours.

1. Sort into: CLIENT (anything from or about [ACTIVE PROJECT NAMES]) /
   VENDOR-SUB / INTERNAL / NOISE.
2. For CLIENT and VENDOR-SUB: one-line summary each + what they need from
   me + suggested urgency (today / this week / FYI).
3. Draft replies for the top 3 that need responses today, one at a time,
   for my review. Match my usual tone from my sent replies to that person.
4. Do NOT send anything. Do not archive or label anything.
End with: anything time-sensitive I might miss if I only skim your summary.

Lab 2 · Day Prep Brief

Run Before the First Site Visit
Look at my calendar for today and tomorrow.

For each meeting or site visit:
- Who is attending and which project it belongs to.
- Pull the most recent relevant thread or document from my email/Drive and
  summarize where things stand in 3 lines.
- One suggested goal for the meeting and one question I should be ready
  to answer.
- Flag conflicts, missing locations, or meetings with no agenda.
Format as a single brief I can read on my phone in 2 minutes.

Lab 3 · Find It Fast

Drive Retrieval Pattern
Search my Drive for the [DOCUMENT, e.g., "latest selections schedule"] for
[PROJECT]. If multiple versions exist, list them by modified date, tell me
which appears current and why, and summarize what changed between the last
two versions if both are readable. Link, don't duplicate: I want the file,
not a recreation of it.

Lab 4 · SOP → Guided Workflow

The Checklist That Runs Itself (With You)
Here is one of my SOPs: [PASTE SOP]

Convert it into a guided workflow you can run with me:
1. Walk me through the steps in order, one at a time.
2. At each step, tell me what input you need from me (or which connected
   file/email to pull), then produce that step's output before moving on.
3. Steps a human must do physically or decide personally: present them as
   a checkpoint and wait for my "done."
4. At the end, produce the completion summary defined in the SOP's Quality
   Checks and a list of anything skipped.
Save this as a reusable prompt titled "[Role] · [SOP name] · Guided Run."

Role Studio

Project Managers

Guided run: the weekly update SOP end-to-end (triage inbox for project news → pull schedule notes → draft update → draft status visual notes). Sub confirmation drafts from tomorrow's calendar.

Interiors

Guided run: presentation prep SOP (pull latest selections, assemble decision list, draft agenda + client pre-read email).

Danielle

Daily PO sweep: unread vendor emails → acknowledgment mismatches → escalation drafts. Long-lead date changes surfaced against the tracker.

Nataliya

Content pipeline: photo delivery emails → shot lists filed → caption drafts queued for approval. Event RSVPs summarized from inbox.

Colin

Warranty inbox triage with severity classification per the intake SOP, plus drafted first-response emails using the response templates.

Vince · Ryan · Paul

Vince: budget meeting prep brief from calendar + latest cost docs. Ryan: draw-day guided run through the draw package checklist. Paul: consult prep briefs pulling site info from Drive.

What Ships TodayConnectors live for all 13, morning triage adopted, one guided workflow prompt per person saved.
Homework Before Month 7Run morning triage daily for two weeks; note what it catches and what it misses. Bring one research question you would normally spend an hour Googling: vendors, materials, products, or code.
Session GoalEveryone can run sourced web research: product comparisons with citation, vendor discovery, material deep dives, and code/permit questions handled with the right caution. Deliverable: a comparison matrix on a real current decision.
Presenter Notes · For Chad

PrepPre-run the comparison demo (thermally modified siding works well) so you know the sources. Have a code question ready where Minnesota amendments bite, so the protocol's caution lands as real, not theoretical.

Talk trackOpen with 'a claim without a link is a rumor.' Demo the matrix with sources inline, then the code protocol as a hard rail: AI orients, the adopted code and the AHJ decide, Paul or Vince signs off before anything code-flavored reaches a client. Give greenwashing its own two minutes: certifications beat adjectives, and our clients deserve the receipts.

Watch forAI-quoted prices treated as facts: cost tiers only. Stale info: make 'as of when?' a reflex. Blog-sourced claims: push to manufacturer pages and primary sources.

Land itMatrices filed on real, current decisions: research that changes a choice this month, not a demo that evaporates.

TimeBlockWhat Happens
0:00–0:10Wins & FailsTriage habit report: best catch of the fortnight.
0:10–0:30The ConceptSearch vs. deep research; why sources are non-negotiable; the code-question protocol (AI orients, the AHJ and the inspector decide). Live demo: triple-pane window supplier comparison.
0:30–1:15Live LabEveryone researches the question they brought using the matrix pattern.
1:15–1:45Role StudioRole research patterns below; pairs sanity-check each other's sources.
1:45–2:00Ship ItMatrices filed; the code-question protocol added to the S9 AI Standard.

Core Concepts

  • Demand sources inline. A claim without a link is a rumor. Ask for manufacturer pages and primary sources over blogs.
  • Recency matters: product lines, pricing structures, and code cycles change. Always ask "as of when is this information?"
  • The code protocol: AI may summarize which code sections likely apply and what questions to ask. Final answers come from the adopted local code, the AHJ, and our inspectors. Paul or Vince signs off before anything code-related reaches a client.
  • Sustainability claims get double scrutiny: greenwashing is rampant. Certifications (FSC, Declare, Energy Star, NFRC numbers) beat marketing adjectives.

Lab 1 · The Comparison Matrix

The Universal Research Pattern
Research [DECISION, e.g., "thermally modified wood siding options that give
a cedar look for a Minnesota lakeside build"].

Requirements to score against:
[LIST 4–7: e.g., freeze-thaw durability, maintenance cycle, sustainability
certifications, regional availability, installed cost tier (low/med/high
only), warranty]

Output:
1. A matrix: Option | each requirement | Source link per claim.
2. "As of" date for your information; flag anything that may be stale.
3. Three questions I should ask suppliers that your research cannot answer.
4. What the marketing pages gloss over for each option (be blunt).
Cost tiers only — no dollar figures will be shown to clients from this
research.

Lab 2 · Vendor Discovery

Find and Vet Candidates
Find [TYPE OF VENDOR/SUB/SUPPLIER, e.g., "custom steel staircase
fabricators"] serving the Minneapolis–St. Paul metro.

For each candidate: company, location, evident specialty, project examples
if public, certifications/licensing signals, and source links.
Then: a shortlist of the 3 strongest fits for luxury custom residential
work with one-line reasoning, and a draft intro email requesting portfolio
and references (our voice: warm, specific, artisan-to-artisan).
Note clearly what you could NOT verify (insurance, capacity, current
licensing) — that is our vetting work, not yours.

Lab 3 · The Code Question Protocol

Orientation Only · Paul/Vince Verify
I have a code question: [QUESTION, e.g., "guard height and opening
requirements for an interior stair landing in a single-family home in
Minnesota"].

1. Identify which code and sections likely govern (name the code and the
   currently adopted edition in Minnesota, with source).
2. Summarize the general requirement in plain language, labeled
   "ORIENTATION ONLY — VERIFY WITH ADOPTED CODE AND AHJ."
3. List local-amendment risks: where Minnesota or the municipality commonly
   modifies the model code on this topic.
4. Give me the exact questions to ask the building official.
Do not present this as a final answer.

Role Studio

Danielle

Alternate-supplier drills: when a product is discontinued or delayed, run the matrix on substitutes with lead-time evidence. Build the "substitution brief" template the designers approve from.

Paul

Deep research on systems: HVAC equipment comparisons (HRV/ERV models by NFRC/AHRI data), permaculture plant palettes by zone, staircase code orientation. Everything sourced, everything verified before client use.

Vince

Sub discovery + market context for estimating assumptions (material trend directions, not prices-as-facts). Draft reference-check question sets per trade.

Interiors

Product research with certification checks; build the "spec defense" habit: every spec sheet claim a client might question gets a source.

Nataliya

Competitive scan: how other luxury design+build firms present process and sustainability; gap list for our site and the CraftBuilt.ai quiz copy.

Colin · Ryan · PMs

Colin: manufacturer warranty terms lookups with source links. Ryan: lender/market context reads, never as advice. PMs: means-and-methods research for unusual details, verified with Vince.

What Ships TodayOne sourced comparison matrix per person on a real decision, plus the code protocol adopted into the S9 AI Standard.
Homework Before Month 8Use research on one real decision and record the outcome. Interiors + Nataliya: bring one upcoming visual deliverable (presentation, mood board, event, campaign) to build live in Month 8.
Session GoalPush past single graphics into multi-page visual systems: client design presentations, mood boards with rationale, event kits, and campaign sets, all from the S9 Design System. Everyone ships one real upcoming deliverable.
Presenter Notes · For Chad

PrepSave a deliberately mediocre mood board beforehand to improve live in three rounds. Clear wall space or a shared screen rotation for the gallery walk.

Talk trackThe teach is art direction: 'make it better' is a coin flip, 'increase whitespace, drop the third accent, headline two sizes up' is a craft. Run your three-round improvement live, narrating the one variable each round. Frame consistency as the luxury signal: same phases, same chips, same spine everywhere a client looks. The rationale rail on mood boards is the client-value move: connect the palette to how they said they want to live.

Watch forRegenerate-roulette instead of direction. Skipping rationale because the visuals look good. Anyone freelancing off the Design System: redirect without ceremony.

Land itReal deliverables exported and scheduled for actual client moments, not pretty files in a folder.

TimeBlockWhat Happens
0:00–0:10Wins & FailsResearch outcomes: what decision moved faster?
0:10–0:30The ConceptIterating visuals like a designer: art-direct in rounds, change one variable at a time, keep a rejects file. Live: a mood board goes from generic to S9 in three rounds.
0:30–1:15Live LabEveryone builds their real deliverable through at least three critique rounds.
1:15–1:45Role StudioGallery walk: work on screens, sticky-note critique, one more round.
1:45–2:00Ship ItDeliverables exported and scheduled for real use. Best templates filed.

Core Concepts

  • Art direction beats regeneration. "Make it better" is a coin flip; "increase whitespace 30%, drop the third accent color, make the headline two sizes larger" is direction.
  • One variable per round. Change layout, then type scale, then color balance. You learn what actually moved the design.
  • Consistency is the luxury signal: same phase names, same status chips, same spine graphic across every client touchpoint. That is why the Design System is mandatory.
  • Photography rules from the brand guide: portfolio work is the hero; single large images with borders; natural and foliage textures for depth. Nataliya gates which images are public-safe.

Lab 1 · Mood Board With Rationale

Run in Claude Design · Interiors Workhorse
Using the Sustainable 9 Design System, create a client mood board for
[PROJECT / ROOM, e.g., "Weber primary suite"].

Design intent (from my notes): [PASTE: adjectives, materials, palette
direction, 2–3 anchor pieces already selected]

Layout:
- Title band: project name + a Playfair intent phrase (draft 3 options
  for me to pick from).
- 6–9 swatch/inspiration tiles in a broken grid with generous whitespace,
  single hairline borders per our photography style.
- A "Why this works" rail: 3 short rationale lines connecting the palette
  to how the clients said they want to live (I'll paste their words:
  [CLIENT QUOTES]).
- Materials strip along the bottom: named finishes, no pricing.
Round 1 is composition only — placeholder tiles are fine. I will
art-direct rounds 2 and 3.

Lab 2 · The Client Design Presentation Shell

Run in Claude Design · Reusable Deck
Using the Sustainable 9 Design System, build a reusable client design
presentation shell (10 pages):

1. Cover: project name, family name, date, Playfair tagline.
2. "Where we are" journey spine (our 5 phases, Terra marker).
3. Design story: one page, big statement, one hero image slot.
4–6. Concept pages: image-dominant, short captions, option A/B framing.
7. Selections summary table page (Item | Room | Status | Decision needed).
8. "Decisions today" page — the meeting's purpose, unmissable.
9. Next steps + dates to hold.
10. Closing page with our wordmark and service lines.

Every page: uppercase Trade Gothic headers with wide tracking, image
borders per brand, no clutter. Build it with placeholder content clearly
marked [PLACEHOLDER] so any designer can duplicate and fill it.

Lab 3 · Campaign Set From One Story

Run in Claude Design · Nataliya's Multiplier
We are telling one story: [STORY, e.g., "the Linden Hills project reaching
Deliver phase" or "our annual client appreciation event"].

From this story, create a coordinated set using the Sustainable 9 Design
System:
1. Instagram square announcement.
2. 9:16 story version with a bolder crop.
3. Email header banner.
4. One-page print piece (event) or blog header (project story).
Shared elements: same headline treatment, same image, same tagline from
our bank ("[PICK: For You + the Earth / Environmentally Cozy / High Impact
Design, Low Impact Development]"), Terra used exactly once per piece.
Deliver as a set so the campaign reads as one voice across channels.

Role Studio

Interiors

Each designer ships one real deliverable: mood board, presentation, or install-day reveal graphic. Amanda builds the spec-sheet visual template; Brittany/Liz/Maggie pressure-test the presentation shell on live projects.

Nataliya

Ship the next real campaign set + the event kit template (invite, signage, name cards, follow-up email header) from one prompt chain.

Project Managers

Milestone celebration graphics (foundation poured, roof on, drywall complete) as a reusable set; pairs with the phase-gate graphic from Month 3.

Paul · Vince · Colin · Ryan

Paul: a sustainability-features diagram template (how your home works: HRV, envelope, solar-ready). Vince: budget meeting cover page + agenda visual. Colin: seasonal maintenance mailer. Ryan: internal report cover standard.

What Ships TodayOne real visual deliverable per person, exported and scheduled, plus the presentation shell and campaign set as team templates.
Homework Before Month 9Use one template on real client work. Vince and Ryan: bring a sanitized budget export and a draw package example. Month 9 is numbers month; verification rules will be strict and explicit.
Session GoalAI becomes a numbers assistant that never becomes the source of truth: assumption challenges on estimates, variance narratives from cost exports, draw cover memos, and client-safe budget language. The "no unverified numbers" rule gets its teeth: every numeric output is labeled DRAFT until Vince or Ryan verifies.
Presenter Notes · For Chad

PrepCo-teach: brief Vince (assumption challenger) and Ryan (variance narrative, draw memo) on their segments beforehand. Sanitized exports ready; strip anything with account numbers.

Talk trackOpen with the sentence of the day: AI drafts narrative about numbers; systems compute numbers. Then the watermark ritual: everything numeric is DRAFT — UNVERIFIED until Vince or Ryan signs, and only then can a figure face a client. Let Vince run the assumption challenger on a live estimate: watching it surface silent assumptions is the session's wow. Ryan's two-voice variance narratives (internal blunt, client calm) show the same facts wearing two correct outfits.

Watch forThe model recomputing totals: forbid it in the prompt and in the culture. PII sneaking into prompts: loan numbers and SSNs never, anywhere. Anomaly lists being treated as corrections: the human fixes the source system.

Land itThe Numbers Rules card gets pasted into every Project's instructions before anyone leaves. That card is the month.

TimeBlockWhat Happens
0:00–0:10Wins & FailsTemplate adoption check. Which visual is now a habit?
0:10–0:30The ConceptWhere AI helps with money (structure, narrative, anomaly-spotting, assumption-challenging) and where it must not (being the calculator of record, inventing figures). Vince and Ryan co-teach this one with Chad.
0:30–1:15Live LabLabs 1–3 on sanitized real data.
1:15–1:45Role StudioRole tracks below; PMs pair with Vince on change-order narratives.
1:45–2:00Ship ItThe Numbers Rules card finalized and added to every Project's instructions.

Core Concepts · The Numbers Rules

  • AI drafts narrative about numbers; systems compute numbers. Totals come from the spreadsheet or accounting system, pasted in, never recomputed by the model and trusted.
  • Every numeric artifact is watermarked DRAFT — UNVERIFIED until Vince (estimates/budgets) or Ryan (financials/draws) signs off. Only then can a figure appear client-facing.
  • Sanitize before you share: no account numbers, no client SSNs or loan numbers, ever, in any prompt.
  • Anomaly-spotting is a review list, not a correction. The model flags; the human fixes in the source system.

Lab 1 · The Assumption Challenger (Vince's track)

Pre-Mortem an Estimate
[ATTACH SANITIZED ESTIMATE or PASTE ASSUMPTIONS LOG]

You are a skeptical senior estimator reviewing this estimate for a luxury
custom home in the Twin Cities. Do not recalculate anything. Instead:

1. List the assumptions this estimate silently makes (site conditions,
   allowances, escalation, schedule, scope boundaries).
2. Rank the 5 assumptions most likely to move the final number, with the
   scenario in which each one bites us.
3. Scope-gap scan: what is commonly missed on projects like this
   ([DESCRIBE: e.g., walkout lot, pool-ready, high glass area]) that I
   should confirm is included or explicitly excluded?
4. Draft the "Assumptions & Exclusions" section for the client budget
   document in plain, confident, non-defensive S9 language.
Label all output DRAFT — UNVERIFIED.

Lab 2 · Variance Narrative (Ryan's track)

From Export to Explanation
[ATTACH SANITIZED COST REPORT: budget vs. actual by cost code]

Using ONLY the figures in this export (do not compute new totals; if a
total seems needed, tell me to add it to the export):

1. Identify the 5 largest variances by dollar and by percent.
2. For each, draft a one-paragraph narrative in two versions:
   (a) internal — direct, cause-focused;
   (b) client-facing — clear, calm, no jargon, framed around choices made
   and value delivered, per our voice.
3. Flag any lines that look like data problems rather than real variances
   (duplicates, sign errors, miscodes) in a separate review list.
Label everything DRAFT — UNVERIFIED. I will verify against the accounting
system before anything is shared.

Lab 3 · Draw Package Cover Memo

Ryan + PM Collaboration
Draft the cover memo for draw #[N] on [PROJECT] to [LENDER NAME].

Inputs (verified by me before this prompt):
- Draw amount and period: [PASTE]
- Work completed this period: [PM'S BULLETS]
- % complete by major division: [PASTE]
- Inspections passed: [LIST]
- Next period preview: [BULLETS]

Format: professional lender memo, one page. Confident, factual, zero
fluff. Include a completeness checklist footer of attached exhibits
(invoices, lien waivers, inspection reports, photos) I can check off.
Flag anything in my inputs that a lender reviewer would question so I can
pre-empt the call.

Role Studio

Vince

Assumption challenger on a live estimate; sub bid leveling refresher from Month 4; budget meeting narrative: turn the verified budget into the meeting story arc (what changed, why, choices ahead).

Ryan

Variance narrative + draw memo on real (sanitized) packages; monthly close checklist as a guided workflow (Month 6 pattern); lender reporting calendar reminders drafted.

Project Managers

Change-order client narratives: cause, options presented, decision, schedule effect, in S9 voice, figures pasted only after Vince verifies. The infographic from Month 3 gets a "budget health" status word, never a number.

Everyone Else

Interiors: allowance-tracking language for selections over/under allowance (status words client-facing, figures internal). Danielle: PO totals reconciliation review lists. Colin: warranty cost logging categories. Nataliya: zero client financial info in any marketing material, restated as a hard rule.

What Ships TodayThe Numbers Rules card in every Project's instructions, plus one verified-workflow artifact per numbers-heavy role.
Homework Before Month 10Run one numbers workflow with the DRAFT watermark discipline end-to-end. Everyone: save one AI output from this month you almost sent without checking. Month 10 is the red pen.
Session GoalEveryone can spot the failure modes (invented facts, silent assumptions, tone drift, stale info) and runs a QA pass appropriate to the stakes. The S9 AI QA Checklist ships and gets embedded into every SOP's Quality Checks section. Colin co-leads: warranty work is where precision meets emotion.
Presenter Notes · For Chad

PrepBuild the planted-error document (8 errors: 2 invented facts, 2 wrong numbers, 1 misattributed decision, 1 stale claim, 1 misspelled name, 1 over-promise) and keep the answer key. Collect two 'almost sent it' stories in advance so the confession round starts warm.

Talk trackTeach the failure taxonomy with your own real flops: credibility comes from confession. Draw the stakes ladder on the whiteboard and name never-AI territory out loud: hiring and firing language, legal opinions, final warranty coverage calls. The hallucination hunt runs as a competition: points per catch, minus per false accusation: the minus is the teach. Colin's masterclass closes it: acknowledge first, never diagnose remotely, never promise coverage in writing.

Watch forThe cynicism swing ('so AI is useless?'): reframe: the QA pass is the price of moving fast, and it is cheap. Teams over-accusing in the hunt: precision matters as much as recall. QA steps written vaguely: each role's additions must be checkable.

Land itRatify the QA checklist v1 and embed it into every SOP's Quality Checks. Announce the capstone spec and tease Month 11: bring a tool idea.

TimeBlockWhat Happens
0:00–0:10Wins & FailsThe "almost sent it" confessions. Best catch wins coffee.
0:10–0:30The ConceptFailure taxonomy with real examples: hallucination, garbled numbers, misheard names, confident staleness, tone drift, over-promising. The stakes ladder: internal note → client email → contract-adjacent → never-AI territory.
0:30–1:15Live LabHallucination hunt on planted-error documents; red-team drill on each person's own saved output.
1:15–1:45Role StudioColin's warranty masterclass + each role writes their QA additions.
1:45–2:00Ship ItThe S9 AI QA Checklist v1 ratified; SOPs updated with QA steps.

Core Concepts · The Stakes Ladder

  • Internal working notes: light review, verify anything you will act on.
  • Client-facing communication: full QA pass, every time. You own every word.
  • Contract-adjacent, legal, warranty determinations, safety: AI drafts structure at most; human authored, human verified, second set of eyes.
  • Never-AI territory: hiring/firing language, legal opinions, final warranty coverage decisions, anything you would not want read aloud in a dispute.

Lab 1 · The Hallucination Hunt

Chad Preps Planted-Error Docs · Teams Compete
Facilitator setup (Chad, before session): take a real (sanitized) project
summary and plant 8 errors: 2 invented facts, 2 subtly wrong numbers,
1 misattributed decision, 1 stale product claim, 1 wrong name spelling,
1 over-promise ("we guarantee..."). 

Team prompt during session:
"Here is a project summary: [PASTE]. Cross-examine it against the source
documents attached. Produce a claims audit: every factual claim | supported
by source? (yes/no/partial) | evidence line. Then list the claims you
CANNOT verify from the sources at all."
Score: teams get points per planted error caught, minus points per false
accusation. Debrief: which error types survived longest?

Lab 2 · Red-Team Your Own Draft

The QA Pass for Anything Client-Facing
Here is a draft I am about to send: [PASTE]

Red-team it before it leaves:
1. CLAIMS: list every verifiable claim (dates, numbers, names, commitments,
   product facts). Mark each: source I gave you / assumed / unknown.
2. PROMISES: list every explicit or implied commitment. Which would we
   regret in a dispute?
3. TONE: anywhere it drifts from purposeful-optimistic-collaborative into
   defensive, vague, or robotic?
4. READER TEST: as [THE RECIPIENT, e.g., "an anxious client mid-build"],
   what is the worst reasonable misreading of this message?
5. Give me the revision that fixes 1–4, with changes listed.

Lab 3 · Colin's Masterclass: The Difficult Response

High-Emotion, High-Precision Drafting
[CONTEXT BLOCK + warranty intake SOP in Project]

A homeowner reports: [PASTE REQUEST, e.g., "hairline drywall cracks above
two doorways, second winter in the home; they are frustrated and mention
'shoddy work'"].

Draft my response:
- Acknowledge the frustration genuinely in the first two lines; zero
  defensiveness.
- Explain the likely cause in homeowner language (seasonal movement,
  normal material behavior) WITHOUT diagnosing remotely or promising a
  coverage determination.
- Lay out exactly what happens next: inspection scheduled, what we will
  look at, when they will hear from us.
- Close warm and confident, our voice.
Constraints: no coverage decision, no cause stated as fact, no timeline
promises beyond the inspection. Then red-team your own draft with the
5-point QA pass.

Role Studio · QA Additions

Every Role

Each role group writes 2–3 role-specific QA checks and adds them to their SOPs' Quality Checks sections (e.g., PMs: "no date leaves without a schedule check"; Interiors: "every product claim has a spec sheet"; Ryan: "every figure ties to the export").

The S9 AI QA Checklist v1 (ratified today)

1. Every fact traced or flagged. 2. Every number verified or watermarked DRAFT. 3. Names and dates spot-checked. 4. Promises intentional. 5. Tone is ours. 6. Stakes-ladder level identified, review matched to it. 7. Would I own this sentence-by-sentence in front of the client?

What Ships TodayThe S9 AI QA Checklist v1, embedded into SOP Quality Checks across all roles.
Homework Before Month 11Start your capstone: one complete role system (your Project + 3 SOPs with QA steps + your signature workflow + one client-facing template). Chad sends the capstone spec this week. Also bring one idea for a tool your role is missing: Month 11 turns it into a working app.
Session GoalEveryone ships one working interactive tool built in Claude: a tracker, an intake form, a calculator, a checklist app. The skill is describing a tool in plain language, iterating the interface like a designer, and knowing exactly where a prototype ends and a system of record begins.
Presenter Notes · For Chad

PrepBuild one tool yourself beforehand (the selections tracker is a crowd-pleaser) so the 10-minute live build is a re-run, not a gamble. Print the role tool menu.

Talk trackFrame: documents tell, tools do. Teach the plain-language spec (Purpose · Users · Inputs · Rules · Screens) and insist on spec-before-build: it is the difference between minutes and hours. Do the live build, then iterate twice on audience suggestions: one change per round. Be equally loud about the boundary: prototypes are workbenches and client-education aids, not systems of record; real project data lives in real systems, and a tool that starts accumulating it graduates into a portal conversation with you.

Watch forScope monsters: v1 does one job. Pixel-polishing before the logic works. Client-facing tools skipping the QA pass: the stakes ladder does not care that it is interactive.

Land it60-second tool tours around the room, phones in hand. The best three go team-wide. Capstone reminder: two weeks of real use decides if the tool earns a demo slot.

TimeBlockWhat Happens
0:00–0:10Wins & FailsRed-pen month report: the best catch the QA checklist made in the wild.
0:10–0:30The ConceptDocuments tell; tools do. The plain-language app spec (Purpose · Users · Inputs · Rules · Screens), then a live 10-minute build: a selections-deadline tracker from nothing.
0:30–1:15Live LabEveryone turns one of their SOPs or checklists into a working tool (Labs 1–2), then runs the 60-second usability test (Lab 3).
1:15–1:45Role StudioBuild from the role menu below; pairs swap tools and try to break them.
1:45–2:00Ship It60-second tool tours around the room. Specs filed; keepers shared with the team.

Core Concepts

  • A tool is just inputs, rules, and a display. If you can describe those three in plain language, Claude can build it as an interactive artifact you use in the browser. No code knowledge required; you are the product owner, not the programmer.
  • The plain-language spec: Purpose (the one job) · Users (who touches it) · Inputs (what gets entered) · Rules (what the tool does with inputs, including edge cases) · Screens (what it shows). Write the spec first; building from a spec takes minutes, building from vibes takes hours.
  • Iterate like Month 8 visuals: one change per round. "Make the overdue items sort to the top" beats "make it better."
  • Prototypes are not systems of record (Ground Rule 5). These tools are personal workbenches and client-education aids. Schedules, budgets, and selections still live in their real systems; a tool that starts holding real project data alone gets promoted into a real conversation with Chad about the portal.
  • Client-facing tools climb the stakes ladder: anything a client will touch gets the full Month 10 QA pass and the no-unverified-numbers rule, same as any document.

Lab 1 · SOP → Tool Spec

Write the Spec Before the Build
Here is one of my SOPs or checklists: [PASTE]

Help me turn the repetitive part of this into a small interactive tool.

1. Propose the ONE job the tool should do (resist scope; a v1 does one
   thing well).
2. Draft the plain-language spec:
   - Purpose: one sentence.
   - Users: who touches it and in what situation (desk? phone on site?).
   - Inputs: every field, with type (text/date/choice/number) and which
     are required.
   - Rules: what the tool computes, sorts, flags, or hides — including
     what happens with missing or weird inputs.
   - Screens: what I see first, and what changes as I use it.
3. Ask me up to 3 clarifying questions where my SOP leaves the spec
   ambiguous, then finalize the spec.

Lab 2 · Build It

Spec → Working Artifact
Build the tool from this spec as an interactive artifact I can use in my
browser: [PASTE FINAL SPEC]

Requirements:
- S9 look: clean, uncluttered, our palette (Onyx, Forest, Driftwood,
  Quartz, Terra accents used sparingly), generous whitespace, uppercase
  tracked headers.
- Phone-friendly: I may use this standing on a job site.
- Obvious empty state: when nothing is entered yet, tell me what to do
  first.
- A visible note in the footer: "Working tool — not a system of record."
Build v1 now. I will iterate one change at a time after I try it.

Lab 3 · The 60-Second Usability Test

Then Hand Your Phone to a Teammate
Before I share this tool, audit it:
1. What will a first-time user try to do that the tool does not handle?
2. Which input will people most often enter wrong, and what happens
   when they do?
3. What is unclear in the first 10 seconds of looking at it?
4. If this tool quietly gave a wrong answer, where would it come from?
Fix the top issue from each question, then summarize what changed.
(Then the human test: hand it to a teammate with zero explanation and
watch them for 60 seconds. Every hesitation is a finding.)

Role Studio · The Tool Menu

Project Managers

Pre-drywall walkthrough capture form (room, item, photo note, change flag) · Punch list tracker with owner and status · Weekly-update note collector that drafts the Thursday email from the week's entries.

Interiors

Selections tracker: category lanes, decide-by dates, status chips, overdue-to-top sorting · Presentation decision-list builder · Install-day run-of-show timer.

Danielle

Long-lead watchboard: item, order-by date, ship date, buffer countdown, escalation flag · Receiving day checklist with damage photo log.

Nataliya

Shot list runner for photography days · Content calendar board with consent-status gate: nothing marked ready without the PUBLIC-SAFE check.

Colin

Warranty intake form matching the triage SOP: severity auto-suggested by keywords, but the human confirms · Seasonal maintenance reminder builder.

Paul · Vince · Ryan

Paul: site assessment scorecard (capture list → one-page Site Read draft). Vince: bid leveling input sheet with scope-gap flags, and an assumptions-log tool. Ryan: draw package completeness checker: every exhibit checked before submit.

What Ships TodayOne working tool per person with its spec filed, each carrying the "not a system of record" footer. The best three get shared team-wide.
Homework Before Month 12Finish your capstone: the spec went out after Month 10. Use your tool for two real weeks; if it earns a place in your workflow, it joins your capstone demo.
Session GoalEvery artisan demos their complete role system live. The team ratifies the S9 AI Operating Standard (Context Blocks + SOP library + QA checklist + Numbers Rules) as how we work, and votes the Year 2 roadmap.
Presenter Notes · For Chad

PrepTally the year-in-numbers from the monthly logs (SOPs shipped, library size, hours saved). Ballots, timer, the Operating Standard draft printed, and the food and brews actually organized: this one is a celebration.

Talk trackYou emcee, you do not teach. Protect the 5:00 demo timer ruthlessly and require one live run per demo: no slideware. Call out specific before/afters yourself for the quiet ones. Walk the Operating Standard section by section, invite objections, resolve or park them, then adopt it and publish to the wiki. Run the roadmap brainstorm with the facilitation prompt on the big screen and dot-vote to five initiatives with named champions.

Watch forDemos overrunning: the timer is the kindness. The Standard sailing through without real assent: silence is not agreement, ask the skeptics directly. Roadmap wishlists with no owners: no champion, no initiative.

Land itChampions named, Year 2 dated, glasses raised. Bots & Brews is no longer a program; it is how Sustainable 9 works.

TimeBlockWhat Happens
0:00–0:05KickoffThe year in numbers: SOPs shipped, prompts in the library, hours saved (tallied from the monthly logs).
0:05–1:20Capstone Demos13 demos, 5 minutes each: the system, one live run, the before/after. Ballot categories: Most Transformed Role · Best Client Experience · Best SOP Set · The Artisan Award (best overall).
1:20–1:40Ratify the StandardWalkthrough of the S9 AI Operating Standard doc; objections handled; adopted into the CraftBuilt.ai wiki as policy.
1:40–2:00Year 2 RoadmapStructured brainstorm (prompt below), dot-vote the top 5 initiatives, assign champions. Then we celebrate — brews earned.

The Capstone Spec (sent after Month 10)

  • Your role Project, instructions current, knowledge files complete.
  • Three SOPs minimum in standard format with QA steps and companion checklists, battle-tested at least once.
  • Your signature workflow: the guided multi-step run that saves you the most time, demoed live.
  • One client-facing template from the Design System (status visual, presentation, recap format) in real use.
  • The before/after: one honest slide or paragraph on what changed in your week.
  • Optional but encouraged: the working tool you built in Month 11, wired into your real workflow.

Lab · Year 2 Roadmap Brainstorm

Run Together on the Big Screen
You are facilitating Sustainable 9's AI roadmap session. Here is what we
built this year: [PASTE: the year-in-numbers summary + capstone list]

Here is everyone's raw wishlist from today: [PASTE STICKY-NOTE IDEAS]

1. Cluster the ideas into themes (automation depth, client experience,
   CraftBuilt.ai integration, new capabilities, training gaps).
2. For each theme, propose 1–2 concrete Year 2 initiatives with: what it
   is, who benefits, effort (S/M/L), and the risk if we skip it.
3. Sequence a suggested Q1–Q4 roadmap assuming one 2-hour session per
   month continues.
4. Tell us the one thing we built this year that we are underusing.
What Ships Today13 capstone systems live, the S9 AI Operating Standard ratified and published to the CraftBuilt.ai wiki, and the Year 2 roadmap with named champions.
After the ProgramMonthly sessions continue per the Year 2 roadmap. The library, the standard, and the SOPs are now living documents with owners. Bots & Brews becomes how Sustainable 9 works.
The SOP Starter Library

Starter Drafts, One Per Role

These are v0.1 starter drafts written to be wrong in useful ways: each role refines their own in Months 1–2 using the Expert Interview, then builds out their full backlog. Every SOP uses the S9 standard format. The universal refine prompt is below; run it on your starter first.

Universal SOP Refine Prompt · Use on Any Starter Below
[PASTE YOUR CONTEXT BLOCK]

Below is a starter SOP drafted for my role. It was written by someone who
does not do my job. Interview me to fix it:
- Ask me, one question at a time, where it is wrong, incomplete, or in the
  wrong order (max 8 questions).
- Pay special attention to triggers, handoffs, and the judgment calls the
  draft glosses over.
Then produce v0.2 in the S9 standard format (Purpose · Owner · Trigger ·
Frequency · Steps · Quality Checks · Handoffs · Tools · Last Revised) plus
the companion checklist, phone-readable, 15 items max.

STARTER SOP:
[PASTE THE STARTER FROM THE LIBRARY]
Project ManagersWeekly Client Update+
Purpose

Every active client hears from their PM weekly with progress, plan, and one clear ask, so uncertainty never accumulates.

Owner / Trigger / Frequency

Assigned PM · Every Thursday by 3pm · Weekly per active project.

Steps
  1. Pull the week's field notes, photos, and schedule changes (10 min sweep of your notes, texts, and the schedule).
  2. Confirm next week's key events with the schedule: deliveries, inspections, sub milestones, walkthroughs.
  3. Identify the ONE decision or input needed from the client and its needed-by date.
  4. Run the Weekly Client Update prompt (Month 1, Lab A2) in your PM Project with the raw notes.
  5. QA pass: dates checked against schedule, no unverified numbers, tone check, promises intentional.
  6. Attach 2–4 photos (best progress shots) and, on the first update of the month, the status one-pager visual (Month 3).
  7. Send by 3pm Thursday; log the ask + deadline in your follow-up tracker.
  8. If the ask is unanswered by its date, escalate per the follow-up cadence (nudge → call → flag to Vince).
Quality Checks
  • One clear ask, bolded, dated
  • Every date verified against schedule
  • No budget figures unless verified by Vince/Ryan
  • Photos attached and client-appropriate
Handoffs

Decisions affecting selections → tag the assigned designer. Budget-touching items → Vince before mention. Anything warrantable post-closing → Colin.

Project ManagersPre-Drywall Client Walkthrough+
Purpose

The client sees and approves everything inside their walls before it disappears: outlets, blocking, low-voltage, plumbing, HVAC runs.

Owner / Trigger / Frequency

Assigned PM · Rough inspections passed, before insulation is scheduled · Once per project.

Steps
  1. Confirm all rough-in trades complete and inspections passed; do your own pre-walk with the checklist a day ahead.
  2. Schedule the client for 60–90 minutes on site; send the "what to expect" pre-read (drafted from the template in your Project).
  3. Walk room by room: switch/outlet locations, fixture blocking, TV/data locations, HVAC register placement, plumbing rough locations vs. plans.
  4. Log every requested change on the spot: photo + location + description.
  5. Same day: turn the change list into (a) change requests routed to Vince for pricing, (b) no-cost adjustments confirmed to subs.
  6. Send the client the recap: what was confirmed, what changes are being priced, when insulation starts.
  7. Insulation does not get scheduled until the client confirms the recap in writing.
Quality Checks
  • Own pre-walk done before client walk
  • Every change photographed and logged
  • Written client confirmation received
  • Vince has all price-affecting changes same day
Handoffs

Price-affecting changes → Vince. Selection-affecting changes → designer. Insulation release → field schedule.

Interior DesignSelections Process (Per Phase)+
Purpose

Every selection is made, documented, and communicated before it can block procurement or the field, so beauty never causes a delay.

Owner / Trigger / Frequency

Assigned designer · Phase entry (Define) and rolling · Continuous per project.

Steps
  1. Build the master selections schedule from the plan set and scope: every category, room by room (extraction pattern, Month 4).
  2. Sequence deadlines backward from the construction schedule with Danielle's lead times (long-lead items first: windows, cabinetry, appliances, tile, plumbing fixtures).
  3. Prepare each presentation: 2–3 curated options per item with rationale, spec sheets attached, allowances noted internally.
  4. Present; capture decisions in the meeting decision log (Month 5 ritual).
  5. Document each selection on the S9 spec sheet standard: item, manufacturer, model, finish, quantity, location, spec sheet link.
  6. Publish updates: Danielle gets the spec for procurement; the PM gets field-relevant details; the client gets the confirmation recap.
  7. Update the Selections Roadmap visual (Month 3) and flag anything within 3 weeks of its deadline as Watching.
Quality Checks
  • Every selection has a complete spec sheet
  • Deadlines tied to lead times, not guesses
  • Client confirmation in writing
  • Danielle and PM notified same day
Handoffs

Confirmed specs → Danielle. Field impacts → PM. Allowance variances → Vince before client discussion.

Interior DesignDesign Presentation Prep+
Purpose

Every client presentation is decision-ready: curated options, clear rationale, and an unmissable "decisions today" list.

Owner / Trigger / Frequency

Presenting designer · 1 week before any design meeting · Per meeting.

Steps
  1. Define the meeting's decision list: what must be decided today for the schedule to hold (check with PM and Danielle).
  2. Duplicate the presentation shell (Month 8) and fill: journey spine, concepts, options, selections summary, decisions-today page.
  3. Attach spec sheets for every product shown; verify claims (Month 7 spec-defense habit).
  4. Draft and send the client pre-read email 3 days out: what we will decide, what to think about.
  5. Dry-run the deck: 10-second test per page; cut anything that does not serve a decision.
  6. After the meeting: run the three-part meeting ritual (actions, decisions, recap) same day.
Quality Checks
  • Decision list defined before design work
  • Every product claim sourced
  • Pre-read sent 3 days ahead
  • Decision log updated same day
Handoffs

Decisions → selections SOP. Pricing questions raised → Vince. Photography-worthy boards → Nataliya.

Danielle · ProcurementPO Lifecycle+
Purpose

Every ordered item is tracked from spec to delivery with no surprises: acknowledged, scheduled, received, and reconciled.

Owner / Trigger / Frequency

Danielle · Confirmed spec sheet received from design · Per order.

Steps
  1. Validate the spec: complete model/finish/qty, ship-to, needed-by date derived from the construction schedule.
  2. Issue the PO; log in the tracker with status "Issued."
  3. Chase acknowledgment within 3 business days; on receipt, run the acknowledgment-vs-PO mismatch check (Month 4) before accepting.
  4. Log confirmed ship date; anything landing later than needed-by minus buffer → escalate to designer + PM immediately with substitution options if lead time is unrecoverable.
  5. Weekly: update the Long-Lead Tracker visual; flag items within 2 weeks of order deadlines.
  6. On delivery: receiving checklist (condition, counts, model verification, photos of damage); file claims within the vendor's window.
  7. Close the PO: received-in-full logged, invoices matched, discrepancies to Ryan's AP flow.
Quality Checks
  • No PO without complete spec + needed-by date
  • Acknowledgment mismatch check on every order
  • Escalation same day a date slips
  • Damage photographed before signing
Handoffs

Slips/subs → designer + PM. Invoice discrepancies → Ryan. Site delivery timing → PM.

Nataliya · MarketingProject Photography: Shoot to Publish+
Purpose

Every completed project becomes a documented, rights-cleared, client-approved story asset, and nothing unapproved ever goes public.

Owner / Trigger / Frequency

Nataliya · Project reaches Deliver phase (or milestone worth shooting) · Per project + milestones.

Steps
  1. Confirm the client photography/marketing consent status from the contract file; log scope of what may be shown (exteriors? interiors? address withheld?).
  2. Schedule the shoot with PM + designer (staging needs, best light, punch complete).
  3. Build the shot list from the project's design story (signature details, sustainability features, before/afters where relevant).
  4. Shoot day: run the list; capture verticals for stories and horizontals for site/print.
  5. Cull and file: selects into the project folder, tagged by room/feature; mark PUBLIC-SAFE only after your review for anything revealing (addresses, visible documents, family photos, security details, street numerals).
  6. Client approval: send the selects intended for publication; written approval required before anything posts.
  7. Publish per the social calendar; captions drafted in-Project with the brand voice; project page updated.
Quality Checks
  • Consent verified before shoot
  • PUBLIC-SAFE tag applied by Nataliya only
  • Written client approval on file
  • No addresses, documents, or identifying details visible
Handoffs

Staging → designers. Access + timing → PM. Award submissions and press → Chad.

Colin · WarrantyWarranty Intake & Triage+
Purpose

Every homeowner request gets a fast, warm, precise response and lands in the right lane: emergency, standard, seasonal, or education.

Owner / Trigger / Frequency

Colin · Any homeowner request received · Continuous.

Steps
  1. Log the request same day: home, date, description, photos, homeowner's own words.
  2. Triage severity: EMERGENCY (water intrusion, no heat in winter, electrical hazard, security) → immediate call + dispatch. STANDARD → schedule within the response window. SEASONAL/EDUCATION → response with guidance.
  3. First response within 1 business day using the severity-matched template (drafted in your Project, personally reviewed — Month 10 masterclass rules: acknowledge first, no remote diagnosis, no coverage promises).
  4. Inspect; document findings with photos; determine pathway (warranty work, maintenance education, sub callback).
  5. Coverage determinations are written by you, never AI-drafted as final (stakes ladder).
  6. Schedule and complete work with the responsible sub; confirm completion with the homeowner personally.
  7. Close the loop: log resolution, cause category, and cost category; recurring issues by home or by sub → monthly pattern report to Vince and Paul.
Quality Checks
  • First response within 1 business day
  • Emergencies called, not emailed
  • No remote diagnosis or coverage promises in writing
  • Every closure confirmed with the homeowner
Handoffs

Sub-caused patterns → Vince (scorecard input). Design/system issues → Paul. Warm stories worth telling → Nataliya (with consent).

Paul · Arch & EngineeringSales-Support Site Assessment+
Purpose

Every prospective site gets a consistent, expert first-pass read that supports the sales conversation and flags cost drivers early.

Owner / Trigger / Frequency

Paul · Sales requests assessment on a prospect's lot · Per prospect site.

Steps
  1. Desk study first: parcel data, GIS/aerials, topography, orientation, setbacks and zoning basics, tree cover, utilities visible, watershed/shoreline flags.
  2. Site visit with the standard capture list: access, grades, drainage patterns, neighboring conditions, solar orientation, wind exposure, notable vegetation.
  3. Assess against the program hints from sales: buildable envelope feel, walkout potential, driveway/garage logic, septic/well needs if rural.
  4. Flag the early cost drivers in plain language: soils risk (recommend the soil test), retaining needs, long utility runs, tree protection, demolition.
  5. Sustainability opportunities: passive solar orientation, glazing strategy toward views/lake, geothermal or solar-ready potential, permaculture/landscape direction.
  6. Produce the one-page Site Read (template in your Project): strengths, watch-items, cost-driver flags, recommended next studies. Orientation only; no code or price commitments.
  7. Debrief with Chad/sales within 3 days of the visit.
Quality Checks
  • Desk study before site visit
  • Cost drivers flagged in plain language
  • Clearly labeled orientation, not commitments
  • Delivered within 3 days
Handoffs

Estimating implications → Vince. Survey/soils/septic studies → PM once engaged. Lot marketing angle → Harker & Woods via Chad.

Vince · ConstructionSub Vetting Scorecard+
Purpose

Every sub on an S9 project has been scored the same way, and the bench stays deep in every trade. Award decisions stay human.

Owner / Trigger / Frequency

Vince · New sub candidate or annual re-review · Per candidate + annual.

Steps
  1. Intake package: license, insurance certificates (GL, WC, auto), W-9, references (3), portfolio, capacity statement.
  2. Verify credentials directly (license lookup, COI validity); AI never verifies, only organizes.
  3. Reference calls with the standard question set (drafted in-Project, tuned per trade): quality, schedule reliability, communication, cleanliness, change-order behavior, punch responsiveness.
  4. Score the card: Craft Quality · Reliability · Communication · Safety · Capacity · Values Fit (green building willingness), 1–5 each with a note per score.
  5. Trial scope: first engagement is a bounded scope with defined checkpoints; PM feedback captured on completion.
  6. File to the bench list by trade with score and trial outcome; re-score annually with warranty pattern data from Colin.
  7. Award decisions: yours, informed by the card, never delegated to the card.
Quality Checks
  • Credentials verified at source
  • Three references, standard questions
  • Trial scope before major award
  • Annual re-score with warranty data
Handoffs

Trial-scope feedback → PMs. Warranty patterns → Colin's monthly report. Bench gaps by trade → recruiting research (Month 7 pattern).

Ryan · FinanceDraw Request Package+
Purpose

Every draw is complete, defensible, and on time: the lender never has to ask twice, and cash flow never waits on paperwork.

Owner / Trigger / Frequency

Ryan (with PM inputs) · Draw milestone reached per the loan's schedule · Per draw per project.

Steps
  1. Trigger check: PM confirms milestone completion with photos; schedule of values updated in the accounting system.
  2. Assemble exhibits: invoices, lien waivers (conditional/unconditional as required), inspection reports, progress photos, updated SOV.
  3. Reconcile: requested amount ties to the SOV and to invoices; retainage math checked in the system (not by AI).
  4. Draft the cover memo (Month 9, Lab 3) with verified figures pasted in; run the completeness checklist.
  5. Internal review: Vince sanity-checks percent-complete claims against the field.
  6. Submit; log submission date and expected funding date; calendar the follow-up.
  7. On funding: record receipt, release payments per terms, update the draw log; on lender questions, respond same day with the pre-empted answers from the memo drill.
Quality Checks
  • Every figure ties to the accounting system
  • Lien waiver set complete per lender requirements
  • Vince verified percent-complete
  • Submitted within 2 days of milestone confirmation
Handoffs

Milestone confirmations → PMs. Percent-complete verification → Vince. Payment releases → bookkeeper per Ryan's approval.

The Infographic Prompt Library

Client-Facing Visual Prompts

The standing set for communicating timelines and status. All run in Claude Design with the Sustainable 9 Design System attached. Status words over colors, "targeting" for soft dates, and no figures unless verified. The three core prompts live in Month 3; these extend the kit.

1 · Selections Roadmap (Interiors)
Using the Sustainable 9 Design System, create the Selections Roadmap for
[CLIENT] — a horizontal lane chart of selection categories:
[Windows, Cabinetry, Appliances, Plumbing Fixtures, Tile & Stone,
Lighting, Millwork, Paint, Hardware, Flooring — edit to project]
Each lane: decision deadline ("decide by [MONTH WEEK]"), status chip
(Decided / In review / Needs decision), and a small lead-time bar showing
why the deadline exists. Terra highlights only the lanes needing decisions
in the next 3 weeks. Header: "Your Selections Journey" + Playfair line
"Every detail, thoughtfully chosen." Mobile vertical variant too.
2 · The 90-Day Look-Ahead (PMs)
Using the Sustainable 9 Design System, create a 90-day look-ahead for
[PROJECT]: three month columns, each with 3–5 milestone cards
([PASTE MILESTONES + "targeting" dates]), client touchpoints marked with
a distinct icon (walkthroughs, meetings, decisions), and a bottom rail
"How you can help this quarter" listing client actions with dates.
Confident, calm, uncluttered. No budget content.
3 · Design Phase Decision Map (Interiors + PMs)
Using the Sustainable 9 Design System, create a "Decisions That Shape Your
Home" map for clients entering the Design phase: a flow of the major
decision clusters in order (Site & Orientation → Floor Plan → Exterior
Character → Interior Palette → Systems & Sustainability → Selections),
each with 2–3 example decisions and when it happens. Purpose: clients see
that early decisions unlock later ones. Warm, editorial, one Terra thread
connecting the clusters like a path.
4 · Warranty Year Timeline (Colin)
Using the Sustainable 9 Design System, create "Your First Year Home" —
a 12-month arc for new homeowners: move-in orientation (day 1), 30-day
check-in, seasonal care moments (fall prep, winter humidity, spring
drainage walk), the 11-month walkthrough (hero moment, Terra), and how to
reach us anytime. Tone: care, not fine print. Playfair closer: "We're your
partners long after the keys."
5 · How Your Home Works (Paul)
Using the Sustainable 9 Design System, create a single-page diagram of
[CLIENT]'s home's sustainability systems: simple house section/elevation
sketch with callouts for [EDIT: envelope & insulation strategy, triple-pane
glazing, HRV/ERV fresh air, high-efficiency mechanicals, solar-ready
roof, water strategy, native landscape]. Each callout: name + one line on
what it does for comfort or cost, homeowner language. This doubles as a
closing-gift artifact and a marketing piece (Nataliya gets a generic
version).
6 · The Draw & Milestone Explainer (Ryan + PMs · Month 9+)
Using the Sustainable 9 Design System, create "How Your Build Is Funded"
for clients with construction loans: the 5-phase spine with typical draw
points marked, a 4-step "what happens at each draw" strip (milestone
verified → package to lender → inspection → funding), and a reassurance
note on lien waivers protecting them. NO dollar figures, NO percentages
unless I paste verified ones. Educational, calm, confidence-building.
7 · Status Snapshot for Social (Nataliya · with client consent)
Using the Sustainable 9 Design System, adapt [PROJECT]'s phase-gate
graphic into a public teaser: no client names, no address, no interior
identifying details — "A lakeside story reaches the Build phase." Journey
spine, one PUBLIC-SAFE hero image, tagline from the bank. Square + 9:16.
Nothing posts without the consent log checked.